By Guru Madhavan
“Engineers are titans of real-world problem-solving. . . . during this riveting examine of ways they suspect, [Guru Madhavan] places behind-the-scenes geniuses . . . heart stage.”—Nature
Dubai's Burj Khalifa—the world’s tallest building—looks not anything like Microsoft’s place of work Suite, and electronic encompass sound doesn’t paintings like a citywide telecommunication grid. but those engineering feats have a lot in common.
Applied Minds explores the original visions and psychological instruments of engineers to bare the enormous—and usually understated—influence they wield in remodeling difficulties into possibilities. The ensuing account pairs the innovators of contemporary history—Thomas Edison, the Wright brothers, Steve Jobs—with every thing from ATMs and the ZIP code procedure to the disposable diaper.
An engineer himself, Guru Madhavan introduces a versatile highbrow software equipment known as modular platforms thinking as he explains the discipline's penchant for seeing constitution the place there's none. The creations that outcome from this method show the engineer's solutions to the basic questions of layout: usefulness, performance, reliability, and person friendliness.
Through narratives and case experiences spanning the intense historical past of engineering, Madhavan exhibits how the strategies of prototyping, potency, reliability, criteria, optimization, and suggestions are positioned to exploit in fields as assorted as transportation, retail, wellbeing and fitness care, and entertainment.
Equal components own, sensible, and profound, Applied Minds charts a route to a destiny the place we observe thoughts borrowed from engineering to create worthwhile and encouraged recommendations to our such a lot urgent challenges.
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Applied Minds: How Engineers Think by Guru Madhavan